In order to prove any of your marketing is successful you need to make sure that you can measure the results This means that you need to be able to see how customers get into your marketing funnel and what happens to them when they get there The good news is that this is much easier [...]

Today’s blog post is all about targeting your customers according to the things they buy The key to reaching customers successfully through search marketing is having a result that appears that matches the exact terms that they were searching for As a simple example, if you are a plumber one of the search terms you [...]

Today I just want to share a few words with you about the importance of measuring everything you do with your marketing activity There is an old saying in marketing circles that goes something like this: ‘I know that half of my advertising budget is wasted, I just don’t know which half!’ In today’s day [...]

Recently we’ve been doing some thinking about our ‘mission statement’ or ‘motto’ It’s an important part of a company’s identity and something that we want to get right, which is not as easy a task as it may seem at first glance Firstly, we had to think about whether we wanted to create a slogan, [...]

The success of anything you do in marketing is not judged by the improvement of your reputation, your brand awareness, your engagement, or your community. The success of your marketing campaigns are judged by how many phone calls you get, how many customers you generate, and how many sales you make You need to make [...]

IT’S OUR SUMMER SALE!!! It’s the 3rd of August and lovely out! I’ve managed to get the Internet connection in the garden, good news… Man it’s hot! If you’re a business and thinking about web services its good news all-round. The sun has gone to my head and I have some sizzling offers to share [...]

Okay here it is – welcome to the second part of our Twitter guide 6. Join the conversation Getting involved with social media is like being at a party, you’re not going to enjoy the party if you just sit in the corner and watch what other people are doing. The whole point of social media [...]

Let’s start by admitting that we only build websites in WordPress content management system (CMS), which has evolved rapidly over the last 4-5 years It got rid of its name for being just a blogging platform and is now seen in business to be the most versatile, hassle free, affordable and search engine friendly platform [...]

The Yellow Pages book is an outdated way of marketing your business and if you are paying any money to have a featured listing then we’d advise you to save your money Here’s why we think the Yellow Pages is a bad way to advertise your business: 1. Yellow Pages is not the ‘go to’ [...]